In our latest advert, we welcomed viewers into the indescribably delicious world of Little Moons. Saoirse was tasked with the impossible: demonstrating what it feels like to taste our mochi ice cream, and we think she nailed it.
Most famously known for her role as Erin in the smash hit comedy Derry Girls, Saoirse has had us in stitches with her witty one-liners and charismatic charm – and when we heard that she was a fan of Little Moons, we couldn’t think of anyone more perfect for our second take on the big screen.
Mediahub, part of MullenLowe Group UK, saw Channel 4 as the perfect creative fit for Little Moons. Channel 4’s “all together different” brand voice chimes perfectly with our ice cream from another world. Unlocking relevant talent aligned to Channel 4, Saorise-Monica Jackson’s signature mix of sophisticated style and wry humour made her the perfect fit.
Em Cole, from the production studio 1st AvenueMachine was intrinsic in the partnership and created the magical mochi-scape that takes the audience on an exciting and dynamic journey.
Describing mochi ice cream is not an easy ask, yet Saoirse encapsulated what we all feel perfectly and we’re so excited to share her take on Little Moons.